A Critical History of Justin Timberlake’s ‘It’s Gonna Be May’ Meme


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This article originally appeared on TIME.com.

Final superstar Justin Timberlake has spent most of his life within the public eye, maturing from a cute Mickey Mouse Membership child to a curly-haired teen heartthrob boy bander to the dapper household man he's in the present day.

However apart from making Trolls music, dabbling in fashion, and photo bombing his spouse on the purple carpet, Timberlake has a declare to fame that basically takes off on social media every spring as April fades away. “It’s Gonna Be Might” is the meme that retains giving, and it’s all because of the long-lasting voice and face of Timberlake.

Again in his *NSYNC days, Timberlake contributed to the 2000 smash hit music “It’s Gonna Be Me.” The titular line, as sung by Timberlake, is enunciated with a particular twang — turning the ultimate “me” into “Might.” However it wasn’t till 2012 that the tune took on an entire new which means, as web customers started to meme-ify the second, based on database KnowYourMeme.

Two years after that, the saying was well-liked sufficient that President Barack Obama (and his social media workforce) couldn’t resist leaping on the bandwagon. Obama posted a picture of himself and Timberlake on Fb on April 30 with the fateful caption; it has since racked up almost half one million likes.

Even Timberlake himself has been capable of poke enjoyable on the phenomenon, tweeting concerning the meme final yr. Meta.

In a radio interview, he shed some mild on the again story behind the weird pronunciation: he was directed to say “me” as “Might” because of legendary pop producer Max Martin, who additionally contributed to writing the music. “I feel he simply needed me to sound like I used to be from Tennessee,” Timberlake defined, in his protection. For higher or worse, that call has meant that yearly, the music will get a bolt of recent life simply because the spring flowers are starting to return into bloom.

So put together yourselves for the oncoming rush of posts on this too-perfect popular culture matter. As April involves an in depth, it’s gonna be Might, certainly.

This article initially appeared on Time.com